| 1.Vigor | Vigor is our source of competitiveness. Do not say "NO" when starting something. Take a positive attitude. |
| 2.Awareness | Keep moving our feet. Keep exercising our brains. Be fast to raise awareness about dynamism of the world. Be brave enough to change ourselves, change everybody, and change the world. |
| 3.Consideration | Take into consideration business activities and civil activities, thinking highly of people's feelings and viewpoints, compliance, environmental care, and much more. |